Designing an effective logo requires more than graphical skills – you need to understand the brand, its customers, competitors and the message you want to convey through the logo.
- We design visually compelling logos with a great concept behind it.
- Our logo design package includes a logo user guide for the correct usage of logo.
- We also develop collaterals including business cards,letterheads and envelops
As part of the logo design process, we also develop powerful taglines that go well with the positioning of the brand. To maintain brand uniformity across your communication, we also develop print collateral templates for business cards, letter heads, envelops, PowerPoint and Microsoft Word. For advanced users, we also produce a logo user guide that would act as handy guide on how to use the logo properly across various mediums, materials and backgrounds.
Logo Design Process
The Logo Design Brief
This is the initial phase where the client briefs us on their requirement. To get better clarity, we usually send out a logo design questionnaire for the client to fill up
Brand Identity Research
We research the brand’s current positioning and analyze its strengths and weakness. We compare the brand with its competitors. We share the outcome of the research with the client, providing roadmap on how the logo should be positioned.
Concept & Sketching
Once the client gives a green signal on our approach, the design team starts developing design mockups. Unlike several other logo design companies, our mockups are fully designed logos and not sketches or scribbles. We present around 6-7 initial designs.
Iteration & Finalization
We expect our clients to actively participate in the logo design process and provide constructive feedback on each design option. We get back to the drawing board to rework on the designs based on the feedback. Multiple levels of iterations will be carried out.